Commercial success is the keystone for sustainability

Sustainable profitability enables a company to fulfil its responsibilities toward its employees, its business partners, its shareholders, the environment, and society. We at Krones firmly believe that economical use of resources, effective environmental stewardship, and social responsibility along our entire value chain are indispensable to our commercial success.

At the end of 2008, Krones launched a programme entitled “Conversion” in response to the difficult economic circumstances. A strong financial footing remains crucial to our ability to make pioneering investments even in difficult economic times. With cash and cash equivalents of €135.5m at the end of fiscal 2009, the Krones Group has a good cushion with which to absorb the impact of the economic slump in 2010. 

Even in the midst of economic crisis, Krones’ aim is clear: To further expand our market lead and to use the opportunities provided by the long-term growth of the market for beverage packaging lines. Krones continues to pursue this strategy despite the current economic challenges.