Soft drinks with stable market development

The development of the global market for soft drinks is characterised by slow growth. For carbonated soft drinks, per-capita consumption in 2008 averaged 31 litres, ranging from 11 litres in Africa to 157 litres in North America. The biggest growth region in terms of per-capita consumption was Latin America, which is predicted to expand by 9 % or 5 billion litres, whereas for the saturated market of North America a decline of approximately 6 % in per-capita consumption is being forecast between 2008 and 2012. For the future, the strongest market development is predicted for Asia and the Middle East, plus North Africa, with growth of around one-third.*

The markets for these thirst-quenchers have also proved stable. With growth of 4.5 %, consumption of bottled water reached the 218-billion-litre mark in 2008. Growth here particularly reflects the situation on the Asian markets and Africa plus the Middle East, where increases of 11 % provided ample stimuli for the markets concerned. With a growth forecast of another 18 % by 2013, market researchers expect global consumption to reach 259 billion litres.**

Krones’ machinery and technology enables its clients to keep one step ahead of their dynamic markets and soft drinks growth rates with flexible virtuosity. Complete new lines or expansion jobs for existing bottling plants are handled by Krones all over the world in customised responsiveness to the individual requirements involved. Whether it’s high-performance process technology for producing soft drinks or flexibly versatile filling and packaging technology, Krones offers everything from a single source. IT systems for controlling and monitoring all operational sequences are an integral part of the product portfolio, as are sophisticated intralogistical solutions for fast warehouse operations.

* Source: canadean.com
** Source: http://www.zenithinternational.com