An abundant diversity of thirst-quenchers
Never has the choice of soft drinks been greater, the diversity wider and the flavours more multifarious. More and more new beverages are being created, with ever-faster, ever-trendier inventiveness. Not least out of increased fitness- and health-awareness, progressively more people are turning to fruit juices, still and sparkling water, vitamin and mineral drinks, mixed beverages and energy drinks.
The producers of soft drinks and mineral water are tasked with responding to consumers’ fast-changing and often short-lived drinking habits with a concomitantly rapid and continuous stream of new products for the multifarious target groups involved. This demands from the companies concerned not only an intuitive feel for upcoming trends, but above all an enormous degree of flexibility in coping with ever-shorter product cycles. In the production process, high product quality has to be married to optimum line efficiency, which in its turn necessitates technologically sophisticated and optimally harmonised, holistically automated lines for production, filling and packaging. This is precisely where Krones can support you: with our knowledge and the experience of a world market leader for complete production lines in the beverage industry.