Trees as rewards

For several years now, Krones.shop(opens external link in a new tab) leadership have run a number of internal challenges under names like “Krolympics” or “Krones.shop World Cup”. The idea is simple: The branch with the best order intake performance wins a prize. In the past, the prizes have usually been physical items, like a 3D printer.

But this year, Global eBusiness, the department responsible for Krones.shop, decided to take a different approach. In keeping with Krones’ new vision: “Solutions beyond tomorrow”, the team asked themselves how they could use the competition to contribute to sustainability worldwide. The answer: a tree-planting campaign.

Global eBusiness has teamed up with the company Treedom, a social enterprise that enables individuals and organizations to arrange for trees to be planted in distant parts of the world and follow the project online. The company now plants trees in the global south whenever a Krones branch meets its monthly targets for order intake through Krones.shop. So far, 650 trees will be planted as a result of the program in 2023. This year’s Krones.shop challenge is, therefore, a win-win, benefitting both Krones and the environment. The challenge not only incentivizes the regions to achieve their targets, for an economic impact. It also contributes to protecting the environment.