Rapid success for Skol
Skol is one of the world’s biggest beer brands, and is produced and sold by various brewing conglomerates. In some countries of Africa, the Belgian family firm Unibra owns the brewing and marketing rights. When the demand for beer in Rwanda rose a few years ago, Unibra decided in 2010 to produce the purely malt-based beer locally too – and built a new brewing facility for the purpose: Skol Brewery Ltd. (SBL). And the decision itself, as well as the choice of what until then was an unknown type of beer in this country, turned out to be absolutely right: Skol Malt, the first beer ever on the Rwandan market to be brewed solely with malt, was a big hit, “although back then not a soul in Rwanda was familiar with the Skol brand,” explains Eustache Mpiko, Engineering Manager at SBL.