A clear trend towards craft beer has been observed in the Asia-Pacific region for some years now. In China, particularly, demand for premium and specially flavoured beers has soared. The country’s craft beer market is still relatively young but it promises beverage producers great potential because Chinese consumers can be expected to continue to set great store by having plenty of top-quality beers to choose from.
Highlight for beer lovers
Tsingtao is one of the country’s two biggest breweries and has meanwhile dedicated its efforts to also brew craft beer. In Qingdao, the beer capital of China, the tradition-steeped brewery founded back in 1903 has erected a new landmark for the country’s craft beer scene: the West Coast Craft Beer Garden, a veritable paradise for beer aficionados, where you can taste a wide selection of craft beers, watch how they are made and gather some first-hand impressions of Chinese beer culture. For example, part of the new craft beer garden has a glass bottom through which visitors can look at the brewery located in the cellar below. A total of 24 different types of beer are brewed there and served directly on-site in the craft beer garden.