Transferring our customer magazine to the online world - This idea had been going through the heads of our editorial team for quite some time.
But that is something easier said than done because it is by no means as easy as you might think to discontinue the printed magazine after 33 years. Still the relevant decision was taken in the autumn of 2020, and we have been working flat out on our new format since then.
There is no doubt that one of the biggest trends currently in the US alcoholic beverage category are hard seltzers.
Continuing to increase in demand the last few years, the trend is expected to have a banner year in 2021 with growth of over 35 percent, and potentially up to 50 percent in 2022 according to a recent article in Beverage Daily. In Asia, Europe, and South America the demand and success of the new bubbly alcoholic drink is also surging.
Beverage packaging is about to undergo a visible change – at least in the EU. Why? Because in the future, the caps of non-returnable plastic bottles must be designed so that they remain connected to the bottle even after opening.
To make the transition as smooth as possible, the industry is already getting ready for its introduction, even though the regulation does not come into effect until 2024. As the advisors from PricewaterhouseCoopers forecast in a study, around 1,350 bottling lines EU-wide will need to be prepared to handle tethered caps.