Revolutionising the bottle label: Sleek solutions with many benefits

• DecoBeam and INKpression: Krones presents two new solutions for container decoration.
• DecoBeam uses lasers to etch label content directly onto PET bottles. 
• INKpression is an innovative technology for directly transferring a design from a carrier material onto containers. No traditional printing is involved!

Today’s packaging solutions have to do more than simply convey information: They must also conserve resources, enable recycling and at the same time effectively display a brand’s message. Krones is exhibiting two innovative technologies that show how these needs can be met without traditional labels. 

DecoBeam: Lasers instead of labels 

With DecoBeam, Krones offers a trailblazing solution for putting content directly onto PET bottles – even 100% recycled PET. Instead of using printed labels, a laser etches all relevant information such as net fill volume, ingredients, best-before date and any design elements directly onto the PET bottles. Because no traditional labels are used, the packaging requires less material and can be completely – and more easily – recycled. The technology thus offers a sustainable solution with great cost-saving potential. But that’s not all. The product inside the bottle is also more visible now that it’s not obscured by a label. In other words, DecoBeam puts the focus on the product. 

Two tried-and-tested processes are available for this marking technology: A CO2 laser provides a white colour impression while a fibre laser gives the marking a black tint. Besides text, the system can also apply logos, graphics and other design elements. A bottle design developed specifically for laser marking further highlights the beverage maker’s brand identity. 

Machine technology with many options

In practice, sophisticated machine engineering ensures secure and precise handling. A special housing protects operators from laser radiation, and any text can be split across multiple lasers. Servo motors rotate the containers with the utmost precision, enabling a wide range of design options. Depending on the size and complexity of the “label” content, the speed, and the type of laser technology involved, the system can also be equipped with an extraction system to ensure a safe working environment.

Capping it off nicely 

The innovations even extend to the bottle cap. With InkJet printing systems, the cap can be used as optimal added space for high-contrast QR or bar codes or for additional marketing options. 

Ink offers another alternative to labelling 

For glass containers, too, Krones offers an alternative to conventional labelling that is as sustainable as it is eye-catching: INKpression directly transfers ink onto containers. What makes this system so special is that it doesn’t use a conventional printing process. Instead, the finished design is simply peeled off a carrier material and transferred onto the container in one piece. The result is a high-quality container decoration that immediately catches the eye – and uses far less resources than pressure-sensitive or applied ceramic labels. This technology is made possible thanks to a modified version of Krones’ field-proven Autocol labelling station.

Whether for PET or glass, with DecoBeam and INKpression, Krones offers two innovative technologies that intelligently unite sustainability and design. They reduce the amount of material used, improve recyclability and put the product centre stage – for packaging that not only looks good but is also good for the planet.

About Krones

The technology company Krones, headquartered in Neutraubling, Germany, is a leading international developer and manufacturer of state-of-the-art machines and complete lines for the areas of process, filling, and packaging technology. Additional products and services from Krones' subsidiaries, such as those relating to digitalization, intralogistics and recycling, complement the product portfolio. Krones employs more than 20,000 people worldwide. Sales in 2024 amounted to EUR 5.3 billion. In addition to the listed Krones AG, the Krones Group includes more than 100 subsidiaries and locations worldwide.