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In the shape of fruit2go, Franken Brunnen has created a brand geared to contemporary tastes: fresh mineral water, sometimes sparkling, sometimes still, meets out-of-the-ordinary fruit variations like passionfruit-lime and citrus-pomelo.
This unusual combination makes fruit2go the perfect trendy drink for young, spontaneous consumers. “To win their hearts, of course, you need some eye-catching product packaging,” thought the design people at Krones – and created a sporty 0.75-litre bottle in which fruit2go’s infectious zest for life can be manifested.
Tradition-steeped mineral water bottler in Bavarian Franconia
One billion fills a year
Number One in Bavaria
The soft drink fruit2go
is aimed at a young, spontaneous target group.
surprises shoppers with out-of-the-ordinary fruit combinations.
catches the eye with gaudy colours.
The 0.75-litre non-returnable bottle
fits snugly in the hand, thanks to its sport-themed dumbbell shape.
with its organically rounded shoulder and base sections, connotes the shape of natural fruits.
is dressed in a narrow, semi-transparent label in the middle of the bottle, thus giving the product’s colour plenty of space to take effect.
From a different perspective: a booth visit from your desk