Today, around nine years later, the then-visionary solution is more relevant than ever: rising levels of eco-awareness and the concomitant political and social debates on sustainability and resource consumption mean that producers of consumer goods are also embracing this issue. The Lithuanian water producer Akvavita has responded to the latest developments by scrutinising its use of plastics in the value-added chain. The contract bottler has set itself to create the country’s lightest water package – and in terms of secondary packaging has opted for the LitePac concept from Krones.
Pack strapping a “Best Technology Innovation”
Although the first packs with the innovative strapping were only market-launched in early 2020, Akvavita had already harvested a prize for it at the end of last year: in Dubai, it won the Global Water Award in the “Best Technology Innovation” category. The pack marketed by Akvavita under the name of Eco Pack requires 90 per cent less plastic than a comparable shrink-pack. During production, moreover, energy savings of 40 per cent can be achieved.