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    Three lines for Heineken Brazil

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    Three in one go: The Heineken Group ordered not just one but three lines for a greenfield brewery in Brazil.
    • This is where Brazil’s most sustainable brewery is being built.

    Passos, a small town in the Brazilian state of Minas Gerais, is getting ready for something really big: Heineken has decided to open a new brewery there. This large-scale project is a premiere not only for the region but for Heineken as well. “We’ve got 14 production plants up and running in Brazil, but this will be the first brewery we’ll build from scratch,” explains Sanção Paulin Lamas who is in charge of the project at Heineken.

    Krones will supply all of the relevant filling technology: a total of three lines, two for glass bottles and one for cans. Since he wanted to leave nothing to chance and no questions unanswered, Lamas and three of his colleagues visited Krones headquarters in Neutraubling for one week. “We deliberately took plenty of time in order to merge our companies’ teams into a committed task force and to discuss every detail of the project we’d be tackling,” explains Lamas. He is more than satisfied with the negotiations’ result: “We got off to a good start. The path to be followed is now clear for everyone, and the task force can make real progress.”

    We deliberately took plenty of time in order to merge our companies’ teams into a committed task force and to discuss every detail of the project we’d be tackling. The path to be followed is now clear for everyone, and the task force can make real progress. Erwin HächlSanção Paulin LamasProject Manager at Heineken

    In-depth discussions were needed not least in regard to the ambitious goals Heineken is pursuing with this new project, which must logically enough be met by their vendors, too. Right from the start, the plant was planned as a flagship project and intended to become the most sustainable brewery not only in Brazil but throughout the Heineken Group.

    Keeping water consumption to a minimum

    Heineken has already long been known for its rigorous sustainability strategy throughout the market. The group stepped up its ambitions even more for the plant in Passos, specifying significantly more stringent goals in regard to resource-efficiency and CO2 reduction. “To give you an example: We want to reduce water consumption still further, to a level substantially lower than the already small average value achieved in our group,” says Lamas. “In other words: Every single drop of water counts in the relevant processes. That is why we rigorously focus our investments on technologies which proactively support our sustainability thrust.”

    The Heineken crew is convinced that these efforts are appreciated by the market. “Sustainability isn’t just a short-lived trend. It’s something that’s here to stay, that’s going to gain ever more in importance,” emphasises Lamas. “These days consumers take much more informed buying decisions. The awareness for sustainable shopping is very huge, especially among young people.”

    Sustainability isn’t just a short-lived trend. It’s something that’s here to stay, that’s going to gain ever more in importance. These days consumers take much more informed buying decisions. The awareness for sustainable shopping is very huge, especially among young people. Erwin HächlSanção Paulin LamasProject Manager at Heineken

    Heineken provides roughly 350 direct and an estimated 11,000 indirect jobs in the upstream and downstream supply chains, thus also making an important social contribution. “Up till now, the region hasn’t had a brewery this big,” explains Lamas. “The new Heineken plant opens up so many opportunities for the local community. The fact that we’re able to be part of this process and the region’s development makes us all very happy.”

    “We put great trust in Krones”

    The brewery is scheduled to go into operation in May 2025 and intended to produce five million hectolitres per year. Still there is a lot of work to be done to get there. And that applies not only to machine installation and commissioning but also to the time following the start of the brewery when the main focus will be on service support during operation. One of the crucial factors tipping the scales in Krones’ favour was the group’s facility in Brazil, which is very well-positioned in regard to structure and above all human resources. “We trust Krones a lot,” says Lamas. “They offered us exactly what we were seeking, both in terms of technology and commercial viability. And now we’re looking forward to continuing on our chosen path together with them.”

    An important market

    Brazil ranks third in the list of beer markets with the highest revenues. Only in the USA and China will you find a greater thirst for beer. According to a Statista forecast, total sales of all beer brands will exceed 28 billion euros in 2023. The litres of beer consumed in 2022 came to just under ten billion, with a slight increase expected for the next few years. Logically enough, the Heineken Group sees Brazil as one of its key markets, especially for its top brands Heineken and Amstel, both of which will be produced in the new brewery to meet rising levels of demand.

    Article 38889
    Two companies, one project team: Jose Ivan Vieira de Lima (HNK BR), Fabio Bozeda (KBR Sales), Christoph Neumann (KAG Project Management), Dennis van Strater (HNK Global), Augusto Lunelli (HNK BR), Sanção Paulin Lamas (HNK BR) (from the left); not shown: Andreas Holländer (KAG Project Management) and Remco van der Bent (HNK Global)

    Scope of supply

    Three turnkey filling and packaging lines with the following ratings:

    • Canning line for 120,000 containers per hour
    • Non-returnable-glass line for 65,000 containers per hour
    • Returnable-glass line for 55,000 containers per hour

    You can easily send a request for a non-binding quotation in our Krones.shop. 

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