In the 2018 business year, the beverage conglomerate, founded in 1906, recorded some important milestones: in the beer segment, sales exceeded three million hectolitres for the first time – three times as much as eight short years ago.
This soaring growth comes across as even more exciting when viewed against the background of the Spanish beer market as a whole. In 2018, consumption there rose by a “mere” 1.5 per cent. Per-capita consumption is running at 51.8 litres, and with a total figure of 40 million hectolitres has a midfield ranking on a European comparison. In the sparsely populated north-west, the homeland of Hijos de Rivera, a mere 2.5 million hectolitres of beer were drunk. According to the country’s brewers’ confederation Cerveceros de España, the market is largely divided up among six big conglomerates: Hijos de Rivera ranks fourth, some way behind the top three. Besides these, about 70 smaller firms and craft breweries bring diversity to the Spanish brewing scene.