So how do you react when you suddenly find yourself in an unprecedented situation? When, in an instant, everything is different to what you were used to? You stop for a moment, get your bearings – and look for new paths to follow.
When it became apparent that the interpack 2020 was going to have to be postponed, we allowed ourselves to briefly feel disappointed. Not because of the work we had invested in our preparations, but much more due to our anticipation. We had been looking forward to our numerous meetings with visitors from all over the world and were excited about receiving feedback on our exhibits.
And it was precisely this positive anticipation that lead to a new idea. If we are unable to meet you in Düsseldorf, then we might as well bring the trade show to your doorstep: with our virtual booth for interpack 2020.
We have brought the Krones booth with all of its exhibits to life in a digital format – true to the original and in 3D. It will kick off in two weeks: The stand will be opened on 28th April, but you can already gain a first impression and find an overview of our exhibition topics.
Since our conversation with you is the most important reason why we appear at trade shows at all, we came up with an idea about how to communicate: You can chat to us directly between 28th and 30th April. Our stand supervisors will be available live between 10 am and 6 pm CEST on the afore-mentioned days for all of your questions, requests and suggestions. And it goes without saying that you will still be able to contact us afterwards through the usual channels.
As is the case with so many people at the moment, we are also mostly working from home. But there is one thing I am sure of: It will not affect the personal and sincere communication between us – on the contrary!
My team and I are really looking forward to joining you in discovering just what opportunities a virtual exhibition can present.
Yours, Thomas Ricker
Chief Sales Officer