An unexpected collaboration
Before the pandemic, few could have imagined that major parts of our lives could be transferred to the digital world in next to no time. But they have. And as more and more of our everyday routines “go virtual”, our yearning for something genuine is growing – we want to feel, smell, taste something that is really there. That is why, for a recent communication campaign, Destilla GmbH decided to surprise its customers with a multi-sensory experience, instead of relying solely on newsletters and online meetings. And they used Dekron's DecoType direct-printing technology to do this.
Destilla GmbH has been developing and manufacturing flavours and extracts for more than 50 years now. Their natural products are used all over the world, mainly in all types of beverage applications but also in confectionery and dairy goods. Staying directly in touch with your target group plays an important role, especially for a company whose main expertise is the taste experience. In order to maintain such direct contact during the pandemic, Destilla decided to send its customers a surprise package containing product samples. And they wanted the samples’ packaging and decoration to be just as exclusive as their content.