Non-returnable PET bottles account for a relatively small share in Adelholzener’s portfolio but they are carefully placed. For example, the soft drinks of the “Active O2” brand, which contain an extra portion of oxygen instead of carbon dioxide, are available exclusively in lightweight non-returnable containers with sports caps. At the more traditional end of the spectrum are the 0.75-litre returnable glass bottles, whose distinctive embossed mountain relief pays homage to the origins and home of Adelholzener mineral water: the Bavarian Alps. In addition, the company also offers its waters and soft drinks in returnable PET containers. It was an intentional strategic decision to go for this diverse range of packaging, as Manuela Schreiner from Corporate Communications explains: “We don’t want to make the decision for the people buying our products. We want them to be free to choose their drinks in exactly the package that best suits their preferences, their lifestyle or any specific occasion.”










