There are more than 200 producers of packaged water in Saudi Arabia. The market is estimated at 3.5 billion Saudi riyal (almost one billion euros), with an annual growth rate of 8.2 per cent. So it is hardly surprising that the Pure Beverages Industry Company (PBIC) wanted to play an active role here. The goal is becoming the leading enterprise for packaged drinking water in the Kingdom of Saudi Arabia and the Middle East. An impressive production capacity of around 400,000 bottles per hour was installed in order to help the beverage filler achieve this target. But the goals go even further: The company has invested in these new lines and systems in pursuit of a global vision, not just to build up the Saudi market.
PBIC has more than 1,000 people on its payroll in Saudi Arabia alone. It sells its water under the two brands Ival and Oska. Oska is filled into 200-, 330-, 600- and 1,500-millilitre bottles, and Ival additionally into a 200-millilitre droplet-shaped PET bottle.