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DecoType Select direct printing system

    The versatile one among the direct printing systems

    Product decoration in the digital age

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    The digital direct print provides you with completely new opportunities to excite your consumers. Unlike as with conventional labels, the direct print allows you to systematically apply reliefs and structures in order to create striking combinations of optics and feel. Sounds like a great production effort? No way! With the KRONES all-around package, you can start at the push of a button: printing individual artwork just in time with a wow effect.

    At a glance

    • For specially shaped containers and cylindrical containers
    • Substrates: PET, HDPE, glass
    • Up to 7 printing colours on the container front
    • Up to 5 printing colours on the back of the container
    • Output: up to 24,000 containers per hour
    • Print area on the container:
      • Front and back side
      • Structured surfaces
      • Areas which cannot be labelled
      • Printing height of up to 205 millimetres
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    Download brochure Krones DecoType Select
    2,22 MB, .pdf

    Why go for direct print? There are three good reasons!

    Reason number 1: Innovative packaging designs

    • Printing onto grooves and raised spots
    • Targeted decoration of embossings or debossings
    • Creating exciting 3D-effects
    • Merging optics and feel to a multi-sensory experience
    • Realising individual artwork

    Reason number 2: More production flexibility

    • No purchase or storing of labels
    • Just-in-time production of the container decoration
      • Economic production of small batches
      • Immediate reaction to changes on the market
      • Very fast time to market
      • Quick implementation of special editions
      • Easy testing of new design ideas and packaging variants

    Reason number 3: Increased options for container decoration

    • Tolerant printing height of up to 205 mm
    • Personalised and localised products
    • Implementation of interactive elements
      • QR codes
      • Social media
      • Augmented reality

    The design: machine layout

    The design: machine layout

    Benefits to you

    Innovative packaging for your products

    Contrary to conventional labels, the targeted application of the direct print grooved and relief structures is possible. This provides entirely new chances for consumer products which make them stand out from the mass of competitive products.

    Large decoration surface

    Even with very complex designs, the printing height of 205 millimetres leaves much space for a lot of text information on the packaging.

    Easy start

    In addition to machine and colour, the KRONES all-around package also comprises setting up the entire work flow on site. This way, you can use the new technology immediately and profitably – at the push of a button and in all its facets.

    Less logistics, more flexibility

    No labels, no stock keeping: DecoType Select creates the decoration directly in the line and during the production process and is adjusted within seconds to the new artwork.

    High OEE at small batches

    Due to the just-in-time production of the artworks, small batches can be produced flexibly and economically – like, for example, for testing different design variants on the market or to individualise your packaging.

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