Emphasising quality: cold-filtered
“Beer in PET, that must be cheap mass-produced stuff,” you would think – but far from it. Because quality is the paramount priority at Romaqua. All of its three beer brands are unpasteurised and cold-filtered. “It’s the brightest beer on the Romanian market,” says a proud Ovidiu Petrenciu, the brewery’s director. “You won’t find any kieselguhr residues whatsoever, nor do we recover beer from the yeast.”
And the brewery takes great pains to ensure top-notch quality for its PET filling operation as well. Firstly, the cold-stored beer is also cold-filled, at about eight degrees Celsius. Secondly, the PET material’s barrier system, plus an additional sleeve pulled over the screw-cap, combine to prevent not only the loss of carbonation, but also oxygen penetrating into the product. The result: the beers stay fresh for longer and boast a shelf-life of five months. “And the filling technology of the Modulfill HRS also plays its part in achieving top levels of quality,” explains Bogdan Oprea, who heads the filling operations. Despite all the capital expended by the brewery, beer is affordable in Romania. At the retailers, consumers can buy a litre of beer filled in the larger PET containers at a price of about 80 eurocents. This applies to almost all the products on the market, and is primarily attributable to a highly saturated beer market.