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    Jasmine Water & Beverages Factory

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    Krones builds one of the world's most modern water factories in Saudi Arabia

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    The Saudi company Jasmine Water and Beverages Factory has put into operation a new plant – with two Krones filling lines to start with.
    • The ViVi Water Factory is one of the world's most modern water factories. Image credits:

      Jasmine Water & Beverages Factory

    “Clean, reliable drinking water in bottles will be the order of the day for many years to come – it’s the future, not only in Saudi Arabia but around the world,” states Ashraf El-Nahas, Factory General Manager at Jasmine Water and Beverages Factory, explaining the decision to enter the water bottling business now.

    The market for bottled water in Saudi Arabia is expected to grow organically by almost nine percent annually through 2025, driven in part by a shift toward mass production of water in PET bottles. Although the market is highly competitive, it is also an open one with room for new developments.

    One recent entrant is Jasmine Water and Beverages Factory (JWBF), behind whose parent company is a highly regarded Saudi family who have previously focused their activities on real estate, agriculture, and general investment. The family now aims to redefine the packaged water business in the region, running an eco-friendly bottling plant: There, it takes less than one hour for the water to travel from the deep wells into bottles, so there’s no storage involved and no chlorine is used in product water processing.

    One of the world's most modern water factories

    “Clean, reliable drinking water in bottles will be the order of the day for many years to come – it’s the future, not only in Saudi Arabia but around the world,” says Ashraf El-Nahas, Factory General Manager. “Our ViVi water is sourced directly from deep wells in the Al-Reem Dunes, in the region of Al-Muzahimiyah, far from any sources of contamination. ViVi water is refreshing, clean, and of high quality – just as healthful drinking water in bottles should be.”

    To ensure that is the case, the family has had the ViVi Water Factory designed and built to be one of the most technologically advanced water filling plants in the world. The infrastructure and the building itself are laid out to house six high-speed filling lines, four injection molding machines for preform production, and two injection molders for producing caps.

    The new plant began operation in mid-2021. And though it was, by definition, a “greenfield” project, the verdant imagery certainly doesn’t apply here – the factory is situated in the middle of the desert outside Riyadh, as a film by JWBF impressively shows:

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    Krones scope of delivery:

    Phase one is dimensioned for a capacity of around 1.5 million bottles per 8-hour shift. For it, Krones installed two turnkey lines, each featuring ErgoBloc L technology (see infobox).

    Image 27422
    The introduction of the “drop” bottle on the Krones lines was accomplished through strong collaboration and dedication between the Krones and JWBF teams to launch the first bottle in this shape in the region. Image credits:

    Jasmine Water & Beverages Factory

    The plant produces 21 different SKUs (stock keeping units) with 200-, 330-, 600- and 1,500-milliliter containers. For end-of-the-line packaging, Jasmine can choose from wraparound cartons, shrink trays and cardboard pads with shrink film in a variety of configurations.

    Jasmine began the market launch in Riyadh in July 2021 and was able to expand to Saudi Arabia’s other major cities by the end of 2021.

    Project: Greenfield water factory
    Client: Jasmine Water & Beverages Factory
    Location: Riyadh, Saudi Arabia
    Commissioning: Mid-2021
    Scope:  

    PET bottling line rated at 81,000 containers per hour:

    PET bottling line rated at 63,000 containers per hour:

    • Here, the ErgoBloc L wet-end block is equipped with a Solomodul labeler with Contiroll labeling stations.
    • The other machines are identical to those in the 81,000-container line.

    Why Krones was chosen:

    “Our strategy is based on availability, affordability, and acceptance. That’s why we chose Krones. They offer highly robust machinery that delivers smooth performance as well as dependable, high-quality inspection systems. The emphasis is on customer satisfaction, training, and flexibility and on providing technology that is not only the latest but also proven. Krones’ customer service is outstanding, with a team that responds and gets the job done quickly. We have been very pleased with the systems so far and so I will certainly consider Krones for future expansion projects and can highly recommend Krones to others as well,” explains Ashraf El-Nahas, Factory General Manager.

    We have been very pleased with the systems so far and so I will certainly consider Krones for future expansion projects and can highly recommend Krones to others as well. Erwin HächlAshraf El-NahasFactory General Manager

    You can easily send a request for a non-binding quotation in our Krones.shop. 

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