The brand-new factory in the northern Greek region of Macedonia is ablaze with the national colours of blue and white. Following plants on Crete and near Corinth, Anastasios Veletakos has built here, around an hour’s travel to the north of Thessalonica, what is meanwhile his third facility for water production: “We’re one of the few bottlers whose natural mineral water comes directly from the spring and doesn’t have to be pumped out of the ground. The quality is superb – which is why we also opted for this additional facility here in Macedonia”, to quote Anastasios Veletakos. Logically enough, he markets his water extracted there under the name of “Nera Makedonias”, which means “Water from Macedonia”.
But irrespective of whether they come from Crete, the Peloponnese or Macedonia: the salient feature of all waters from Nera Kritis are PET bottles designed with artistic motifs. So it’s no wonder that the Nera Makedonias brand also embraces symbolism – this time with a historical background, since four motifs represent the history of the region and the country: the Lion of Amphipolis is a tomb monument from the 4th century. The Star of Vergina comes from the same epoch, and was used back then as a royal emblem. The third design is the white tower, the symbol of Thessalonica, and every fourth bottle is decorated with an image depicting one of the most renowned conquerors in antiquity: Alexander the Great.