Digital print
O-I and Dekron turn glass into a canvas
Reinventing a traditional packaging material again and again: O-I performs this feat with impressive regularity. The latest creation of the world's biggest manufacturer of glass containers: the product line O-I : Expressions. “Our customers are launching new products and packaging variants at progressively shorter intervals,” explains Melianthe Leeman, Global Innovation Platform Leader at O-I. “The campaigns are getting shorter and shorter – and so is the life-cycle of our products. Then there’s the trend towards individualisation, which is perceptibly growing, and to which we have to respond appropriately.”